Privacy Policy

Introduction

Primary Care Perspective ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website primarycareperspective.com and subscribe to our newsletter.

Please read this Privacy Policy carefully. By using our website or subscribing to our newsletter, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide

We collect information that you voluntarily provide when you:

• Subscribe to our newsletter: Email address and market preference (Texas or Mississippi edition)
• Contact us: Name, email address, and any information you include in your message
• Respond to surveys or feedback requests: Any information you choose to provide

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• Device information (browser type, operating system)
• IP address and approximate location
• Pages visited and time spent on our site
• Referring website or source
• Email engagement data (open rates, click-through rates)

How We Use Your Information

We use the information we collect to:

• Deliver our newsletter to your inbox
• Personalize content based on your market preference
• Respond to your inquiries and provide customer support
• Analyze website usage to improve our content and user experience
• Send occasional announcements about Primary Care Perspective (you can opt out)
• Comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

Email Communications

When you subscribe to Primary Care Perspective, you consent to receive our newsletter, which is delivered twice weekly. Each email includes:

• Healthcare business intelligence relevant to your selected market
• An easy one-click unsubscribe link at the bottom of every email

You may unsubscribe at any time by clicking the "Unsubscribe" link in any email or by contacting us directly. We will process your request promptly, typically within 24-48 hours.

Third-Party Services

We use trusted third-party services to operate our website and deliver our newsletter:

Brevo (formerly Sendinblue)

We use Brevo to manage our email list and send newsletters. When you subscribe, your email address is stored on Brevo's servers. Brevo's privacy policy can be found at brevo.com/legal/privacypolicy.

Analytics

We may use analytics services to understand how visitors interact with our website. These services collect anonymous data about page views, traffic sources, and user behavior.

Hosting

Our website is hosted on Vercel. Vercel may collect standard server logs including IP addresses. Their privacy policy is available at vercel.com/legal/privacy-policy.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Active subscribers: Data is retained while your subscription is active
• Unsubscribed users: Email addresses are removed from our active list but may be retained in suppression lists to honor your unsubscribe request
• Contact form submissions: Retained for up to 2 years for reference

Your Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate information
• Deletion: Request that we delete your personal information
• Opt-out: Unsubscribe from our newsletter at any time
• Portability: Request your data in a portable format

To exercise any of these rights, please contact us at contact@primarycareperspective.com.

Cookies & Tracking

Our website may use cookies and similar tracking technologies to enhance your experience. Cookies are small files stored on your device that help us:

• Remember your preferences
• Understand how you use our site
• Improve our content and services

You can control cookies through your browser settings. Note that disabling cookies may affect some website functionality.

Email Tracking

Our newsletters may contain tracking pixels that help us measure email engagement (opens and clicks). This data is used in aggregate to improve our content. If you prefer not to be tracked, most email clients allow you to disable image loading.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Primary Care Perspective is intended for healthcare professionals and is not directed at children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify subscribers of any material changes by email and update the "Last updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: